13 faced Rudraksha is blessed by Cupid (Kaamdev) himself. It is ruled by Lord Indra who the Vedas describe as the most powerful deity, the king of Heaven.This Rudraksha bestows a halo of attraction on the wearer; the charm and the charisma of the wearer multiplies manifold. The ancient texts describe
this Rudraksha as having the power to wipe off many sins of the past (for the one who is remorseful) and attract material luxuries.This Rudraksha is also said to increase physical vigor in the body of the wearer. The planet Venus is the ruling planet of this Rudraksha.
Other associations relate the 13 Mukhi Rudraksha to the qualities of the 13 divine gems mentioned in the Vedas.